IMCP
Integrated Marketing Campaign-Product
An integrated marketing campaign promoting a product, built as an agency pitch deck.
- Career cluster
- Marketing
- Format
- Written event
- Participants
- 1–3 people
- Page limit
- 20 pages
- Presentation
- 15 minutes
- Cluster exam
- Yes
What goes in a Integrated Marketing Campaign-Product written entry
The sections below follow the 2026 evaluation form for this event, in the order the judge reads them. A 20-page limit applies, and the written document is worth points alongside the presentation.
- 1Knowledge of Industry/Brand
- 2Business Opportunity
- 3Research, Insights and Connection to Campaign
- 4Campaign Strategy
- 5Campaign Activities and Schedule
- 6Proposed Budget
- 7Impact and Measurement
Practise Integrated Marketing Campaign-Product with an AI judge
Free accounts get three graded roleplays a week: you present out loud, DUZZ records you and scores you against the same 2026 form a real judge uses — performance indicators, the solution criteria, the career competencies and overall impression.
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