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Industry Analysis

AI suggestingAI

Overview

Charts

Sources

Notes

Market size '24

$52.3B

Projected '30

$83.6B

5-yr CAGR

+8.1%

Premium share

31%

Specialty coffee is the fastest-growing premium category in food & beverage, driven by Gen Z's willingness to pay 2–3× for ethically sourced single-origin beans. Subscription models are reshaping margin structures industry-wide.

Global market size ($B)2024 → 2030

'24

'25

'26

'27

'28

'29

'30

Key insights

Premium tier growing 2.4× faster than commodity
Subscription brands gaining 14% share/yr
Tariff exposure on Brazilian beans is the key risk

SourcesIBISWorld 2024NCA SurveyStatista F&B

AI Suggestion

Cite the most recent IBISWorld report — judges weight recent sources heavily.

Docs that write themselves.

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Target Market

AI suggesting

Suggestion

Add a paragraph on TAM/SAM/SOM with a 5-year growth projection. DECA judges score this section heavily.

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Judge Simulation

Project scored

0

/ 100

Executive Summary & Intro18/20

Analysis of Business Situation17/20

Planned Operation22/25

Financial Planning16/20

Format & Visual Appeal13/15

Strong on planned operation. Tighten financial projections (sensitivity analysis + 3-year cashflow) to push past 90.

EIB Written RubricPractice 04

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Live Roleplay

Marketing Communications

Live

You're the marketing lead at a regional coffee chain. Foot traffic dropped 22% this quarter. Walk me through your 90-day plan.

First, I'd segment the lost traffic — is it new customers or returning? Then I'd run a loyalty win-back campaign targeted at lapsed regulars.

Good. How do you measure success at day 30?

Transcribing your audio

From waitlist to winning.

01

Join the waitlist

02

Get your invite

03

Build your project

04

Win

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Chapter

EIB

84%

ESB

61%

IBP

92%

PMBS

47%

12 ready

24 students

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Tell me about your competitive analysis.

Direct-trade lets us undercut by 18%…

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What a six-week plan could look like.

Move at your own pace — this is just one example of how a build might unfold.

01

Pick your event

Every DECA event in one catalog. Find your fit.

02

Generate the idea

AI brainstorms business concepts tuned to your rubric.

03

Build the research

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04

Write the report

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05

Practice live

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06

Compete and win

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DUZZ is an AI-powered workspace for DECA students and chapter advisors. It guides you from idea to competition-ready project — research, writing, practice, and judging — with an AI that knows the rubric.