ESB
Start-Up Business Plan
A business-plan pitch deck proposing a new business, pitched to a source of capital.
- Career cluster
- Entrepreneurship
- Format
- Written event
- Participants
- 1–3 people
- Page limit
- 20 pages
- Presentation
- 15 minutes
- Cluster exam
- No
What goes in a Start-Up Business Plan written entry
The sections below follow the 2026 evaluation form for this event, in the order the judge reads them. A 20-page limit applies, and the written document is worth points alongside the presentation.
- 1Business Concept & Solution
- 2Problem & Business Opportunity
- 3Customer Segments & Channels
- 4Unique Value Proposition & Competitive Advantage
- 5Financial Plan & Request
Practise Start-Up Business Plan with an AI judge
Free accounts get three graded roleplays a week: you present out loud, DUZZ records you and scores you against the same 2026 form a real judge uses — performance indicators, the solution criteria, the career competencies and overall impression.
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