30 minutes to prepare, 15 to present, judged on 5 performance indicators in new-venture strategy.
Career cluster
Entrepreneurship
Format
Roleplay
Participants
2 people
Preparation
30 minutes
Presentation
15 minutes
Performance indicators
5, worth 10 points each
Judge questions
2
4 practice roleplays for Entrepreneurship Team Decision Making
Written by DUZZ in the format of a real district case: an event situation, the instructional area, the 5 performance indicators the judge scores, and the two questions asked at the end. Practise any of them out loud in the app and get scored against the 2026 evaluation form.
Strategic ManagementICDC level
Two Founders, One Direction
The setting
TWOFOLD makes a meal-planning app. One founder wants to charge people who use it; the other wants to license it to grocery chains. Both paths would take everything the company can build this year, and an investor is waiting to hear which.
Your role
You and your partner are to assume the roles of the founders of TWOFOLD.
Your task
The investor (judge) wants you to commit to a direction. Explain how the business plan should be developed around the path you recommend, develop the company goals and objectives that follow, explain the marketing strategy each path implies, develop the action plan for the next year, and explain how you would track the plan's performance well enough to know if you chose wrongly.
Performance indicators
Develop business plan.
Develop company goals/objectives.
Explain the concept of marketing strategies.
Develop action plans.
Track performance of business plan.
The judge will ask
1.What would tell you within six months that you chose wrong?
2.Could you do both? Explain why that is or is not realistic.
EntrepreneurshipICDC level
The Business That Works in One City
The setting
CURBSIDE built a same-day delivery service that works because the founders know every street, courier and restaurant in one city. Investors would like a plan for several more, and what makes it work is exactly what does not copy.
Your role
You and your partner are to assume the roles of the founders of CURBSIDE.
Your task
The fund partner (judge) wants you to explain how CURBSIDE would expand. Assess the global trends and opportunities that bear on a business like this, explain how you would assess the opportunity in a new city, explain how you would assess what starting there actually requires, explain how you would conduct the market analysis to choose, and explain the external planning considerations you would weigh.
Performance indicators
Assess global trends and opportunities for business ventures.
2.What would you refuse to compromise on while expanding?
Market PlanningAssociation level
A Product With Nothing to Compare It To
The setting
LUMEN has built a device that tells a gardener when a plant needs water. Nothing quite like it exists at a price an ordinary household would pay, so there is nothing for a buyer to compare it against and no obvious place to sell it.
Your role
You and your partner are to assume the roles of the founders of LUMEN.
Your task
The adviser (judge) wants you to explain who LUMEN sells to. Identify the market segments that would want this, explain how you would select a target market among them, develop the customer profile you would build the product around, explain how you would conduct a competitive analysis where there is no direct competitor, and identify the company's unique selling proposition.
Performance indicators
Identify market segments.
Select target market.
Develop customer profile.
Conduct competitive analysis.
Identify company's unique selling proposition.
The judge will ask
1.Who buys this first, and how do you reach them?
2.How would you test that before committing?
Strategic ManagementICDC level
The Co-Founder Who Stopped Showing Up
The setting
THISTLE & PINE has three co-founders with equal shares. One has taken a full-time job elsewhere and now contributes very little, while keeping the same share of the company. Nothing in writing anticipated this.
Your role
You and your partner are to assume the roles of the two active founders.
Your task
The mentor (judge) wants you to explain how you will handle it. Explain the nature of managerial ethics among founders, explain the concept of management as it applies to who is actually running the company, explain how staff should be supervised when one owner is absent, explain the nature of risk management as this situation poses it, and explain the role requirements of an owner in a venture this size.
Performance indicators
Explain the nature of managerial ethics.
Explain the concept of management.
Supervise staff.
Explain the nature of risk management.
Explain the role requirements of entrepreneurs and owners.
The judge will ask
1.What is a fair outcome for all three of you?
2.How would you open that conversation?
Practise Entrepreneurship Team Decision Making with an AI judge
Free accounts get three graded roleplays a week: you present out loud, DUZZ records you and scores you against the same 2026 form a real judge uses — performance indicators, the solution criteria, the career competencies and overall impression.